About us

Nestled in, and inspired by, the eclectic community of Venice, CA, MDLA captures the active, laid-back, and colorful aesthetic of SoCal beach lifestyle. Since 2003 MDLA has designed, sourced and produced apparel and accessory collections locally and overseas, using a vast network of curated talent. MDLA is a woman owned business, with an environmentally sustainable mindset, and a unique business model.

What makes us unique

Our core team is small but mighty. Consisting of just 5 industry professionals led by fashion veteran Kay Marshall-Seidman, MDLA covers all aspects of fashion design, manufacture, brand development and market strategy. We’re a solutions-based team who has seen it all, we know the pitfalls in the processes, and can troubleshoot or course correct as needed.

Our creative network of graphic & textile artists, designers, technical designers, patternmakers, graders and samplemakers is “expertsourced,” our term for crowdsourcing creative talent.

Not only do we have all areas of design and production covered, we go deep in these areas, allowing us to pull together a perfectly nuanced dream team for your specific project. Need an innovative materials expert? Check. How about a sublimation guru? Check. Not sure what you need? We’ll help you figure it out.

How we work

MDLA is fully capable of handling any collection or project from concept through production. That being said, we are also ready to help with any part of a project where specific expertise is required, including Sketches, Tech Packs, Sample Development, Patterns, Fittings, Marketing Materials & Packaging, Project Management, Pre-production, Production, Placement and Support.

As professionals steeped in the rhythms of the industry, we well understand the manpower/lead time relationships to meet fashion cycles, time & action, and sales calendars.

We’re extremely flexible, we do yoga.

Areas of expertise

After navigating and creating in decades of fashion cycles, we have become more inspired in our collaborative styles, experimenting with how new materials, and eye for color and trends play into unique interpretations of aesthetic sense and high taste levels.


Infant, Toddler, Kids, Junior's, Young Men's, Junior Contemporary, Better Contemporary, Missy, Women's, Men's, Accessories and Wearable Tech.


Apparel: Socks, Gloves, Beanies, Headwear, Swimwear, Activewear, Eco Fitness/ Yoga, Eco Blanks, Outerwear & 1st Layer, Embellished Graphic Tees, Luxury Sportswear, RTW, Streetwear, Menswear, Premium Denim, Adaptive apparel

Softlines: Footwear, Bags, Luggage

Hard Goods: Eco Yoga Mats, Blocks, Bolsters, Straps, Performance Towels, Aprons, Wearable Tech

Homeware: Rugs, Throw Pillows, Travel Pillows, Yoga Rugs, Bedding


Fashion Design from Concept, Graphic Design, Art Direction, Product Development, Project Management, Merchandising, Compliance and Third Party Testing

We work with traditional and eco fabrications and processes covering Knits, Wovens, Full Fashion Sweaters, Denim, Washes, Garment Dyes, Shrinkages, Dye Treatments, Wet Printing, Screenprinting, Discharge Printing, Sublimation, Embroidery, and other Embellishments.

We create marketable products at competitive price points, in any category, for any market. Contact MDLA today to discuss how we can create, add value to, or manage your next item, collection or production cycle.